Knowledge Base

For websites & apps: Publishers' website/app must be live, fully functional, publishing fresh content regularly and receiving at least 100,000 monthly impressions. Websites/apps with less than the minimum required number of monthly impressions may still be considered depending on advertisers' requests, minimal run of site advertising, and the layout/design quality of their platform. Publishers must also own their domain name. Publishers' platforms should preferably be in English language. 

For social media, blogs & e-newsletter properties: These publishers', marketers and social media Influencers must have platforms that are fully functional and have high quality engaging content which should preferably be in English language. 

Log into your publisher dashboard and click on the "Create Publisher" button.

Follow the steps on how to add your Media Platform. 

Note: You can add multiple media platforms such as a websites/apps, e-newsletters, and social media to the same account on catapultads.com** 

Purchasing display banner ads or sponsored/social posts on Catapult Ads, via our Ad Marketplace, Ad Bundle or Campaign Builder Wizard is very simple and the process is easy.  

FOR DISPLAY BANNER ADS: For display banner ads, you can either browse our Ad Marketplace to choose which media platform(s) you wish to advertise on, choose a curated package from our ad bundle or create a custom ad package using our self-service Campaign Builder Wizard. 

Once you have completed your selection, simply click on the "Add to Cart" button next to the available ad space or inventory you would like to purchase. You will be taken to the “Cart” page where you will be able to review and amend your selection, continue shopping, reset cart or upload ad creative (banner image). Once you are satisfied with your product selection, click on the “Upload Creative” button to be taken to the setup page; where you will be able to follow the instructions to prepare your ad campaign, upload and preview your ad creative. The next step will be to review your selection by clicking on the “review cart” button which will take you back to the updated “Cart” page. This done, you’ll be able to amend your product selection(s), reset cart, continue shopping, edit creative(s) or go to the checkout page by simply clicking on the activated “Checkout/Billing Information” button to pay for your order 

It is important to note that most ad campaigns automatically start running within a few minutes after submission, however, depending on either the publishers' settings or the product type, ad campaigns may be required to go through an approval by either the publisher or advertiser before going live. * Some publishers disable our ad auto-approval feature, and therefore have to manually review all ad campaign requests first, before the ads go live (this process can take up to 24 hours). 

Before purchasing display ad spaces, it's important that you have the correct banner image ad size first, e.g., a 300x250 or 728x90 banner ad space requires a corresponding ad creative size. This is because ad spaces (also referred to as ad zones or ad unites) vary and offer different ad sizes.  

FOR SPONSORED/SOCIAL POSTS: For sponsored advertorial/social posts, you can browse our Ad Marketplace to choose which media platform(s) you wish to advertise on. 

Once you have completed your selection, simply click on the "Add to Cart" button next to the available influencer or advertorial inventory you would like to purchase. You will be taken to the “Cart” page where you will be able to review and amend your selection, continue shopping, reset cart or upload ad creative (Social Post image). Once you are satisfied with your product selection, click on the “Upload Creative” button to be taken to the setup page; where you will be able to follow the instructions to prepare your ad campaign, upload and preview your ad creative. The next step will be to review your selection by clicking on the “review cart” button which will take you back to the updated “Cart” page. This done, you’ll be able to amend your product selection(s), reset cart, continue shopping, edit creative(s) or go to the checkout page by simply clicking on the activated “Checkout/Billing Information” button to pay for your order 

It is important to note that most ad campaigns automatically start running within a few minutes after submission, however, depending on either the publishers' settings or the product type, ad campaigns may be required to go through an approval by either the publisher or advertiser before going live. * Some publishers disable our ad auto-approval feature, and therefore must manually review all ad campaign requests first, before the ads go live (this process can take up to 24 hours). 

NB. We recommend visiting the Ad Bundles and Ad Campaign Wizard pages to ensure better targeting of your ads. This includes GEO targeting, mobile and desktop traffic targeting as well purchasing by several impressions. 

You can also contact us for a custom solution for your ad campaign.

FOR WEBSITES & APPS: Some publishers have activated our auto-approval feature - which means that ads purchased from these publishers can start running immediately after purchase. Most ad creatives automatically start running as soon as the campaign is submitted, however depending on some publishers' workflow preference or the type of campaign selected, an approval or review of the ad creative may be required. Publishers who choose to manually review and approve ad campaign requests automatically receive an email notification to do so once a submission has been made.  These requests usually take about 24 hours to get actioned.  

Manually approved CPM (Cost Per Thousand Impressions) ad campaigns and the billing cycle do not start running until the publisher has approved the ad request, however CPD (Cost Per Day) ad campaigns are automatically approved and can start running immediately. 

FOR SOCIAL MEDIA, BLOGS & E-NEWSLETTER PLATFORMS:  Please be aware that a preview of purchased sponsored/social posts which have been received and processed by publishers is sent to advertisers for final approval before being manually published on publishers' platforms**. 

Yes, Catapult Ads utilises a proprietary ad server which can serve your javascript or iframe tags and provide targeting functionalities on websites and apps using parameters such as: 

• Audience geographic location based on publishers' traffic  

• Mobile / Desktop type and traffic 

• Audience category 

We've also teamed up with SimilarWeb.com to show Similar Webs website rank and traffic locations (GEOs) for your campaign using our custom advertising solution. You can contact us using the form below for a custom solution for your ad campaign. 

We process payments via Stripe and PayPal and support major debit and credit cards. Advertisers can also use the balance of their Catapult Ads wallet to make purchases (funds can be deposited into wallets using the methods above). We will be adding stable coins such as USDT and USDC soon

Yes, Catapult Ads provides a full ad dashboard for your ad campaign(s), where you’ll be able to view data such as the number of impressions, clicks and CTR (click-through rate) for the day, week, last 30 days and lifetime of the ad campaign. 

To view your ads stats, login to your advertiser account then click on the 'My Advertisements' link in the Advertisers Dashboard, use the search filters to find the campaign you wish to view the stats of and click on “statistics” tab 

Stats for completed ad campaigns that have been archived can also be viewed by simply clicking on the “completed” tab under the status search filter on the “My Advertisements” page. 

CPM (Cost Per Thousand Impressions) ads will continue to run on the publisher's platform until the estimated impressions are reached. Before purchasing ad space on a platform that does not have the number of impressions you require. Before running your ad campaign on a platform with insufficient monthly CPM impressions, you will receive a notification like this “This inventory might not have enough availability to “XXX AMOUNT” of Impressions @ $X.00 CPM. You can adjust your line-item settings to ensure it will serve in full or continue with your purchase with the current settings”. 

For CPD (cost Per Day) ads, revenue will be deducted from the publishers' earnings for not serving enough impressions and a refund will be made to the advertiser. 

Yes, we can provide this professional service through our Media Hub and DSP Trade Desk which affords advertisers greater brand awareness through non-standard static display ad placements or sponsored social content projects.   

Catapult works with brands to develop campaigns that engage consumers at multiple stages of the marketing funnel, building brand awareness, consideration and conversion. Our team of storytellers and innovators includes strategists, creatives, design technologists, engineers and influencers, collaborating to create solutions customised to our advertisers’ goals. 

We develop end-to-end creative campaigns that use CATAPULT ADS' first-party marketplace insights to find the best way to deliver your message to your audience at the right time, in the right way. 

Ad rotation is the practice of showing multiple advertisement in a single ad unit on a publisher's web page or app. Different Ads may be rotated with each new page load, within a single page load, or both. Because the ads are placed in the same ad unit, they are typically the same format. 

Providing a rotation of multiple ad spaces within a single ad unit keeps advertising "fresh" and engaging, and it increases exposure for more advertisers.  

Ad bundles consist of pre-selected ad units from multiple websites and apps with available ad spaces to purchase.  This inventory can be bulk purchased through a single ad campaign and runs for 30 days. Our ad bundles are pre-packaged niche marketing campaign products that fit pre-determined criteria such as category (e.g., entertainment, lifestyle, politics, fashion...), display ad size, ad format, billing method (Cost Per Day – CPD) and ad campaign duration. A minimum selection of ad spaces is required to be bulk purchased from any ad bundle for an advertiser's ad creative to be displayed across multiple media platforms in real-time. 

Our ad bundles are sometimes offered at a discount and are perfect for advertisers with a sufficient budget; looking to increase their branding, exposure and traffic at scale. advertisers can manage and monitor all the bundled ad units through one campaign dashboard. 

The “Estimated Monthly Impressions” displayed on a publisher's profile page on Catapult Ads is a calculation of how many times a publisher's “website” or “app” page is projected to be viewed within a 30-day period. 

When advertisers enter their Goal/Budget for a particular listed ad inventory, they can see the “Estimated impressions” (Est. Imps) or views their ads are likely to receive on a publisher's website or app.  

For ads served based on the Cost Per Day (CPD) pricing model, the “estimated impressions” an advertiser's ad is projected to receive is based on two factors; the daily page impressions a publisher's website or app has available, and the number of ad spaces allotted to a single ad unit (location). Note that not all CPD based ad units are setup to accommodate ad rotation. 

For ads served based on a Cost Per Mille (CPM / Cost Per Thousand Impressions) basis, the “estimated impressions” an advertiser's ad is projected to receive is based on the estimated page impressions a publisher's website or app has available, the CPM price set by the publisher for ad space in a single ad unit (location) and the advertiser's goal/budget. Note that CPM based ad units can also be setup to accommodate ad rotation; subject to available page impressions on a publisher's website or app. 

These calculations are estimates and the number of impressions an advertiser's ad gets may be more, or it may be less. Our estimated impressions are re-calculated daily so that advertisers have a relatively accurate idea of how many impressions their ad will receive. Estimated impressions are not how many clicks an advertiser's ad will receive.